In 2016, Facebook launched the Messenger Platform, a platform that allows developers to build interactive chat bots to communicate with over 900 million monthly Facebook Messenger users on behalf of any Facebook Page (brand, business or cause). Accordingly, we released a Facebook Messenger channel that will allow you to leverage our visual, comprehensive drag-and-drop interface to build and deploy your own Messenger bot. Build just one bot, and your experience is available on all platforms where Messenger exists, including iOS, Android, and the Web.
Bots on Messenger will have the same functionality as anything you’d normally build with our platform, like weather and traffic updates, and receipts, shipping notifications, and live automated messages. Contextual, convenient, and delightful.
Facebook is focused on facilitating business <> customer interactions that provide meaningful value to both participants—a cause that aligns with our own.
We’ve always advocated for SMS and voice (IVR). They’re among the most effective communication channels in today's mobile centric world. That being said, web-based bots appear to be the next step in the evolution of mobile interaction and we’re bullish on their future. See this guide to submit a Messenger bot for review and connect it to your account.